Is called Green Booking and promises a common commitment on the part of institutions, private companies and tourists in the direction of sustainable and environmentally friendly tourism: 1000 new trees on the Romagna Riviera in 5 years the goal, to which the hotels in 8 municipalities on the coast from Ravenna to Cattolica.
The project, conceived by the Rimini tourism promotion web agency Info Hotels Srl, officially concluded the first cycle of planting on Monday 21 December by planting an allergy-free laurel hedge in the garden of the Annika Brandi school in Riccione. About 160 trees, bushes and hedges were the essences planted in 2016 in the municipalities of the coast from Milano Marittima to Cattolica: 60 in Rimini, 44 in Riccione, 28 in Bellaria, 10 in Cattolica (for the natural restoration of a dune on the mouth of the Conca), 5 at the Ring of Pino in Milano Marittima, 9 in Cesenatico and 3 on the Misano seafront.
But the number does not seem to be definitive yet: new interventions on Cesenatico are expected within the first days of 2017 that would bring the number to 200.
"We strongly believe that our coast needs to invest in a new development lever and that this lever is the environment - explains Lucio Bonini, founding partner of Info Alberghi Srl - the respect and restoration of naturalistic areas on the coast is a duty for the future of the territory, for citizens and tourists. And the only way to intervene in a strong and concrete way in this direction is through synergy. "
Through the portal www.info-alberghi.com, which promotes 1155 hotels on the Romagna Riviera from the Ravenna Lidos to Gabicce Mare, hotels have the opportunity to get information on the project and upon joining they donate a contribution entirely devolved to the purchase of trees for its municipality, to which is added a substantial corporate donation to two locations (in 2016 Rimini and Riccione benefited from it) and a tree for every two participating hotels. Web users looking for a hotel on the Riviera can contribute indirectly by choosing a structure among those participating in the project for their holidays, thus establishing a virtuous circle of good practices.
Green booking: planting in Cattolica
The proceeds collected during the year flowed into the plantings that took place throughout the Riviera in the month from 21 November 2016, national tree day, to 21 December 2016 with the planting of an allergy free laurel hedge in the garden of the Annika primary school. Brandi, thanks to the collaboration with the Municipality of Riccione.
Green booking: planting in Riccione
“There is only one hope - said the Mayor of Rimini and President of the Province Andrea Gnassi – and it is the one that initiatives like these can continue, for their material significance because the growth of our tree heritage is very important, but above all for their symbolic importance. And if today, a month after the first trees planted in Piazzale Marvelli in Rimini, we have reached 200 plants planted in all the municipalities of the coast from Cervia to Cattolica, we can only thank the promoters for the sensitivity shown with a initiative so original in the hope that this commitment is not occasional but can continue in the near future.”
Registration is already open for the 2017 edition, which will see some important news.
“The first year of Green Booking has given us great satisfaction - says Andrea Sacchetti, partner of Info Alberghi Srl with Lucio Bonini - 50 hotels believed in the project and we hope to see participation grow in 2017. After all, the sensitivity to the environmental issue demonstrated so far not only gives us hope for the years to come but also makes us particularly proud to have planted a small seed in favor of greater environmental awareness on the part of our customers, hotels. We hope that in the future they can be the link in a virtuous chain involving citizens and tourists together ”.
Green booking: planting in Rimini
Opening photo of this article: children celebrate the planting in Cesenatico